Webinar Recording: The Social Supply Chain
Is the supply chain ready to be social? And, if so, how do companies begin the journey? What steps do they take? Watch this lively discussion as Lora Cecere, Altimeter Group engages in dialogue on...
View ArticleLeadership Lessons Webinar with Charlene Li and Ken Blanchard
Charlene Li sat down with Ken Blanchard, the author of The One Minute Manager, on the morning of June 21st, 2011 to discuss how leadership is being affected by social media. Informed by over three...
View ArticleResearch Report: A Framework for Social Analytics
Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the...
View ArticleResearch Report: Be Prepared by Climbing the Social Business Hierarchy of Needs
By Jeremiah Owyang, Industry Analyst, Customer Strategy What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been...
View ArticleWelcome to New Digital Advertising/Media Analyst, Rebecca Lieb
Altimeter continues to grow the team. It got even bigger this week when Rebecca Lieb (http://rebeccalieb.com) came on board as a New York City-based analyst covering digital marketing and media....
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